design for social sustainability trough product service systems1

human problems become more complex every day. these complexities need new problem solving approaches. design for sustainability is a response to these new demands. an approach leads environment, society and economy to sustain situations. design for sustainability is a new issue for iranian industrial design society. there is a lack of studies in this field. weak interaction, poverty, illiteracy, unemployment and social disorders are biggest issues of developing countries relative to social development. design for social sustainability with product service systems approach is an effective strategy and useful solution in developed countries. as a new paradigm, product service systems design suggests comprehensive solutions for sustainability. there are many projects on this method in european universities but it’s not a known method in developing countries. the first purpose of this paper is addressing to design for social sustainability and the second target is pss views presentation to iranian industrial designers. to obtain to these purposes, we introduce the principles of social sustainability and related definitions. then we review the design values in this framework. the next part presented the values of pssd thorough social sustainability. deep understanding of user needs, focus on quality of experience, integrated systems, life cycle compatibility, product sharing and new business plans, are some of pssd values. sample projects are reviewed in other part. these samples have been implemented with msds method. msds method is an asset- based method of pssd series. this method introduced by carlo vezzoli in politecnico di milano and used for sustain projects in design and innovation for sustainability department of that university. in this method potential assets of society like people skills, buildings, local resources and amenities, use for design new structures of interaction. these new systems support desired social values. a case study on training and implementation constraints of msds was conducted in isfahan city trough purposes of paper for feasibility study of pssd approach for social sustainability in iran. in this study, industrial design bachelor students of isfahan art university chose various neighborhoods and did data collection for two weeks. in this process, they used qualitative research methods like observation, interview and photography. data collection part of study repeats for some cases after review data. data analysis and design was the next step of process. in one of the interesting projects, a neighborhood called zeynabie analyzed. this immigrant district has a lot of social problems like unemployment, poverty, addiction and lot of female-headed households. there were some potential for design like, zeynab holy shrine tomb as a community center, weekly market and active ngos in this restrict. in final idea for improve social conditions, purposed a system of skills training, handicraft production and entrepreneurship for women residents. this concept system supported by ngos and government agencies. creation of new social networks and using recycled materials, are other values of this system. evaluation of project’s output reveals capabilities of pss approach and msds method for sustainable design. also reveals iranian industrial design students skills to use of pssd for social sustainability.